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As anticipated on my prior posts focused on Serious Games Market Size, funding has started to become available from foundations, governmental agencies, non-profits and venture capitalists.
Continue reading "Venture Capitalist Sees Growing Investment Opportunities In Serious Games" »
by: Lynette Webb
There was a really interesting article in the New York Times recently that looked at the gold-farming phenomenon. For those who don’t know, ‘gold farming’ is the term given to people who play online games like world of warcraft in a manner so as to earn the maximum ‘gold’ which is then sold on to other players who don’t have the time/skills to earn it themselves.
Continue reading "It Is Hard To Think Of Anything More Surreal Than A Chinese Goldfarmer" »
Hi and welcome to another installment of "articles you may have missed and you may or may not care about".
First off, The Angry Gamer, an introductory analysis of..well.. trash talking. While not necessarily revealing anything you didn't already know, the author did do his homework and took the subject quite seriously.
by: Dominic Basulto
As part of its innovation-themed Future Summit series, CNN International is running a special segment on the future of virtual worlds starting tomorrow: "CNN Future Summit: Virtual Worlds will premier on June 13th on CNN International. Originating from Singapore and Palo Alto, California, the program features creative visionaries and entrepreneurs leading us into a new age of creativity and imagination." (Hat tip: 3PointD.com)
Continue reading "CNN International: The future of virtual worlds" »
Continue reading "Starwood Shutters SL ALoft Effort {*Update*}" »
Via: Harvard's John F. Kennedy School of Government /Government Innovators Network- Companies put "Serious Games" to work
If 20-something pilots can use simulators to train for catastrophes, so should a 20-something restaurant or retail manager.
Continue reading "Harvard's School Of Government On "Serious Games"" »
Playboy Island in Second Life is opening soon. Look for Playboy in group search, join, and you too can be a playmate (that's the title group members get automatically). I bumped today into someone who said the island was actually open, but when I tried, the teleport failed. Don't you love the island's shape, though? It's one of the few businesses for whom Second Life is a natural fit, given how many of the residents spend most of their time.
Original post: http://adverlab.blogspot.com/2007/05/playboy-soon-in-second-life.html
eMarketer.com reports:
"In-game advertising will evolve in scope and sophistication, offering new platforms for marketers, new business opportunities for technology providers and vital revenue for game developers, who have struggled with the escalating production costs of increasingly complex games," says eMarketer Senior Analyst Paul Verna, the author of the new Video Game Advertising: Getting to the Next Level report. "eMarketer estimates that over the next five years video game advertising will grow at a compound annual growth rate of nearly 23%, reaching nearly $2 billion by 2011."
Continue reading "eMarketer: Video Games Are Getting Down To Business" »
by: Karl Long
An old friend and colleague just sent me these notes he had written up for the Virtual Worlds 2007 conference that just took place in NY.
main point being there is a lot of stuff happening out there and SecondLife is just one player.
DEFINING QUOTES:
“We are at the silent movie stage.”
“This is one freaky, geeky 21st century we are moving into.”
“A lot of this is going to happen and a lot of it is not going to happen.”
Continue reading "Conference Notes From Virtual Worlds 2007" »
US Patent Application 20070072676: "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person."
-- via WebProNews
Original post: http://adverlab.blogspot.com/2007/03/google-files-patent-for-targeting-in.html
SAN FRANCISCO – March 13, 2007 – Exit Games, the leading global provider of connected mobile entertainment software and related services for game developers and publishers, today announced a partnership with Amobee Media Systems to help operators and game publishers realize additional revenue streams from in-game advertising. As part of the agreement, the two companies will collaborate to serve contextual and targeted opt-in advertising impressions for mobile phone games running on Java and BREW handsets.
Advergaming. A concept that, even without overworking the imagination, can work for mostly anything. Burgers? Advergame! Cars? Sure! Beer? Naturally. This considered, I always approached Advergaming cautiously, careful which path I took through the jungle. Because you never know when something like this might spring up in your face. Yes, it's only natural that magazines would use the resource and it's not exactly a new thing. But somehow, there's something rather disturbing about the thought that, after reading a Teen magazine, someone would also hit its website and play the games there. Why? Back in my day...
Eh..if you do read such magazines and actually try any of their games, email me?
Found this article that breaks away from the US/EU zone and gives some info on the advent of advergaming into the Indian gaming market.
A few days ago, Linden Lab released a workbook containing comprehensive SL metrics. Almost 13% of the residents are French? Well that certainly expla-..never mind, here's the link.
