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October 29, 2007

IAB Defines Types of Game Advertising
by: Alain Thys

Now marketers have finally caught on to this interactive thing and seem to be ever more shy of places to put their new found digital 2008 budgets, gaming finally seems to be hitting the radar as well.  An excellent time to seize the day, the guys at IAB must have thought as they just released the first of a series of papers to establish some standards in the chaotic world of advergaming (or was it gamevertising?).

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January 26, 2007

NY Times On Ads In Games
New York Times has a good story on ads in games, focused on the well known Big Fish Games and PopCap Games. Read it here.

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December 28, 2006

Burger King on the Xbox



A few months ago, Burger King was considering doing some Xbox games and eventually confirmed the decision. November saw the launch of three titles, titles which apparently only sold until the 24th of December.

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December 21, 2006

Snippet: Office Supply Store Campaign
Twas the night before Christmas and all through the house, not a piece of hardware was working, not even a mouse!

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New Ad Network for Online Games
Mochi Media announces the creation of MochiAds, a network serving dynamic ads to casual online games.
In their own words:

MochiAds is the world's first advertising network for casual games. Comprised of two facets, MochiAds enables advertisers to reach a highly sought-after demographic through engaging, virally distributed Flash games and simultaneously provides game publishers an effective, non-obtrusive revenue channel to support their creative talents. Together, MochiAds offers a powerful and deep-reaching platform to deliver a memorable brand message.
http://mochimedia.com/

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September 27, 2006

OMMA Panelists: Advergames Outscore In-Game Placement

Media Post: “Games built around a brand, or advergames, are often a better option for marketers than placing ads within a game, a panel of executives said Tuesday at the OMMA conference in New York.

Advergames usually are relatively cheap to produce, and simple to distribute, the executives said. What’s more, advergames don’t require the same degree of coordination between different parties as ads served while consumers are playing a game.”

Of course, all panelists were from the advergaming companies. Blah.

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May 17, 2006

Data: Gamers Not Averse to In-Game Ads

Study by comScore, press release, May 16, 2006. Also in Marketing Vox. Verbatim highlights from press release:

The Players research found that 25% of Gamers are Heavy Gamers, playing 16 or more hours per week across any gaming platform, or playing 11 hours or more per week and playing on two or more platforms.

Light/Medium Gamers — those that play less than 16 hours per week on one platform — represent 75 percent of Gamers.

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