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by Karl Long
Wired magazine is running an article this week about an Alternate Reality Game that was spawned from an episode of Hero’s, and even claims that the article itself may be a clue in another ARG that Wired is running.
by: Alain Thys
When she was eight, my wife invented a game called "The Yellow Car Conspiracy". In this game, all the kids who participated, were on watch to spot yellow cars which might drive through their street, stop in front of buildings or engage in other types of suspicious activity. If all kids worked together - the theory went - they would surely uncover the mystery that lingered about all these yellow cars hovering through town.
We reported earlier on the Alternate Reality Gaming (ARG the band Nine Inch Nails (NIN) is using to promote it's latest album. For a full overview of all the (brilliantly conceived) activities that have taken place, a Wiki has been set up. I suggest to take a look.
Irony has it, that in the same week that Apple and EMI take the first long overdue step towards a removal of Digital Rights Management from digitally sold music, the record industry as a whole once again completely misses the point, and tries to undermine this marketing campaign.
Continue reading "Silly retreating battles - how the music industry once again misses the point" »
by: Karl Long
I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.
