Google In-Game Advertising is not really in-game, it's more like those pre-rolls they are trying with YouTube. Hope it's not what the Adscape deal and all those cool patents for targeting players based on their in-game behavior are for.
Below is a video demo from the AdSense blog:
Original Post: http://adverlab.blogspot.com/2008/10/google-in-game-advertising-misnomer.html
AdSense // Google // Ilya Vedrashko // in-game advertising
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