by: Reinout te Brake
Google is testing an in-game version of its Adsense advertising system, reports tech news blog VentureBeat. Adsense for Games has reportedly been trialled during recent months, with insiders claiming it could be launched "very quickly". The platform will provide ads for online games, as well as disc-based PC titles, console games, and mobile phone games, the report claims.
Google first revealed it was developing Adsense for Games last year, following the purchase of in-game ad firm Adscape. At the Casual Connect games conference, held in Seattle in July 2007, Google's Bernie Stolar and Greg Schaffer, told Mashable that relevant text and video ads would be supported through the platform, with an initial launch aimed specifically at online games.
Earlier this month, Google launched 3D virtual world and Second Life rival, Lively. VentureBeat argues this would be a natural platform to roll-out in-game ads. Google bought video game advertising company Adscape for USD23m in February 2007 in a bid to expand its game and mobile advertising activities.
Technorati labels: Google, ingame, adsystem
Original Post: http://reinouttebrake.blogspot.com/2008/08/google-tests-in-game-ad-system.html
Adsense // advertising // Google // in-game // Reinout te Brake
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