IGA Worldwide (IGA) [announced a two-year agreement with Electronic Arts Inc. to become the media company’s exclusive global, dynamic in-game advertising partner for titles on Sony Computer Entertainment’s PLAYSTATION®3 computer entertainment system.
For starters, IGA will be serving games in EA's sports and racing games (Madden, NHL, Need for Speed, Burnout). IGA CEO Justin Townsend stated that "It’s exciting that the PS3 has opened up and marketers will now have access to the platform, as this represents a tremendous opportunity for brands targeting a valuable and hard-to-reach audience, plus it sends a clear message that dynamic in-game advertising has arrived as a compelling medium for marketers.”"
business // EA // Electronic Arts // gamevertising // IGA // in-game advertising // Playstation // PS3 // Sony
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