via GameDaily
A new Strategy Analytics report states that, over the next 10 years, the number of broadband users registered on one or more virtual worlds will reach 22%. This is highly optimistical I should say, especially considering we're talking non-gaming virtual worlds here (think: Second Life, not World of Warcraft).
Yes, virtual worlds are booming and the regular user is being given more and more options to choose from. Still, the new trend of preaching the death of concepts such as "offline" and "singleplayer", all while overpraising virtual worlds is a bit much. Just as the PC won't go away as a gaming platform any time soon, virtual worlds won't become everybody's dish. Anyhow, numbers aside, this is yet another one of those reports that should make you, as a marketer, stop and figure out what you actually know about virtual worlds, Second Life-hype aside :)
data // predictions // Strategy Analytics // virtual worlds
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