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Online Gamers Leave American Cars For Imports

by: Scott Goodson via MSI blog

gamers.pngThe majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).
Online gamers make up a large auto-owning demographic, with 73% of gamers' households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic. There's more here:

Original Post: http://scottgoodson.typepad.com/my_weblog/2008/03/gamers-leave-am.html

automotive // behaviour // gamers // gaming // Scott Goodson // shopping // Ziff Davis

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