(image via the Pain website.)
Via the IPG blog - Sony releases first Playstation 3 advertising
Turns out that Pain, a downloadable PS3 game will include advertising, placed on the in-game billboards. Nielsen will be responsible for monitoring and keeping track of the relevant data. According to IPG: "The idea of using essentially CPM measurements to determine the cost of in-game advertising is an interesting one. Traditionally, prices for in-game advertising have been based on projected sales figures for games, but, initially, at least, Sony’s going to set the price at about $30 CPM, and the presumably adjust it based off of the figures it receives from Nielsen."
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