"Don’t delay or interrupt the gamer at any time with advertising,
or require them to click anything to get rid of it. [..] Give them something valuable in return -
obviously a free game is great. Make advertising an exchange."
Gamasutra - David Perry's Lessons On Free-To-Play From His Year 'Off'
Gamasutra - David Perry's Lessons On Free-To-Play From His Year 'Off'
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