by: Alain Thys
Whether and how the numbers make sense is hard to estimate, yet Park Associates has just released a study claiming that the US Virtual World Advertising spend is poised to tenfold from $15 million in 2006 to $150 million in 2012. According to the researchers this is only "advertising in existing worlds" and the amounts exclude virtual worlds set up by brands themselves.
Whether and how the numbers make sense is hard to estimate, yet Park Associates has just released a study claiming that the US Virtual World Advertising spend is poised to tenfold from $15 million in 2006 to $150 million in 2012. According to the researchers this is only "advertising in existing worlds" and the amounts exclude virtual worlds set up by brands themselves.
This would take virtual worlds to about 4% of the overall spend advertising in video games (which the group combines as one category).
via: emarketer
via: emarketer
Advertising // alain thys // marketing // virtual worlds
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