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A short post-mortem for the fairly low-key "Iris" ARG campaign to promote the upcoming Microsoft's Halo 3 title. The release of Halo 2 in 2004 was pushed by the widely popular "I Love Bees ARG" (via ARG Net, via Clickable Culture).
An interesting piece of technological innovation: "The campaign's third episode featured a cell phone ring tone that unlocked a 3-D animation on Halo3.com when played into a microphone-equipped PC."
Original post: http://adverlab.blogspot.com/2007/08/halo-3-arg-post-mortem.html
image source
Here's the downloadable map for EA's Battlefield 2 game developed and made available for free by Intel.
Original post: http://adverlab.blogspot.com/2007/08/intels-map-for-battlefield-2-game.html
Continue reading "Serious Games Increasing Public Awareness About Energy Usage" »
Continue reading "Serious Games Infuse Chemistry With Fun" »
Archibald Ingall Stretton in London built an advergame for the O2 mobile provider that puts you in a staring contest with three rugby players. The exciting part is that the game is able to tell when you blink or look away: "We capture the output of the webcam using BitmapData, using the current and previous frames of data we apply a Difference filter to the two images and then we analyse, pixel by pixel, what has changed."
-- thank you, Geoff.
Original post: http://adverlab.blogspot.com/2007/08/out-stare-rugby-player.html
by: Dominic Basulto
At the Second Life Community Convention in Chicago over the weekend, participants debated the changing business landscape within Second Life. As ABC News points out in its coverage of the event, small- and medium-sized business owners are now grappling with how to turn a profit in virtual worlds, while many larger businesses are scaling back the amount of resources they are willing to spend on virtual storefronts. After a massive first-mover land grab bonanza, it now appears that Second Life entrepreneurs "looking to strike it rich or just make a few extra dollars" are encountering "a daunting combination of both the traditional problems faced by any small business owner in the "first" world plus new challenges unique to the youthful, Internet-based economy of Second Life."
Continue reading "Second Life business owners: Time to embrace innovation" »
DraftFCB reenacts Second Life in their first.
Continue reading " Study: Advertisers Hope to Link Games to Sites" »
I only recently discovered this but here's Elementeo, a project that combines chemistry and board games. And, jokes aside, this actually sounds like a pretty neat idea. Besides, the kid is priceless. Here's a video:
(via: VentureBeat)
Sears Retail Training has used a game to help its 10,000 sales associates improve customer experience in stores. More.
Continue reading " How Serious Corporations Use Games at Work" »
via Water Cooler Games - Two Oustanding Perspectives:
"...given the success of community Web sites like MySpace and Facebook, all of a sudden everyone thinks there needs to be "community" associated with everything. It's "community this" and "community that." Hey, have you ever heard of the game "Solitaire"? It's one of the most popular games in the world and it's just one person enjoying a game all by themselves. Nothing wrong with that."
Continue reading "Serious Games Delivering Retail Career Key Messages" »
Continue reading "BW Special Report: The Power Of (Serious) Gaming" »
From CNN’s article, “The masters of (virtual) destruction” (Link):
"This is no videogame. The modified AK-47 sounds and kicks just like the one I fired 16 years ago on a press junket with India’s Eastern Air Command. But unlike on that occasion, when nobody explained why I missed my target — a bottle of local cola called Thums Up — the Zen simulator is both gun and instructor.
Via the Business Communicators of Second Life blog, comes word of Cisco’s new corporate Virtual World Blog (Link). From the first entry:
"We believe that these environments offer an excellent new tool in our collaboration toolbox, alongside established technologies like IP Telephony, Web Collaboration, and Telepresence."
Continue reading "Cisco Solidifying Virtual Worlds Interest" »
by: Roger Dooley via Marketing & Innovation blog
These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create avatars to represent themselves and interact with others.
Continue reading "Serious Games: A Sizeable Market Via SlideShare" »
Continue reading "Serious Games: You As The Boss Of A Global Business - Update" »
Continue reading "Building A Virtual Business Curriculum Through Serious Games" »
Since it's Monday, it's time for me post a batch of links that attracted my attention again. Yup. Mhm.
First off, videos of the Virtual Goods Summit panels and such, via Raph Koster.
