Following Ilya's post, here's a piece by futurelab contributor, David Polinchock.
CrowdControl continues to generate some press and it hit the Wall Street Journal today. We've gotten a flood of calls today and, although it may still be a little early to know for sure, I think that CrowdControl gaming will become part of the movie going experience in the future!
Msnbc.com liberates movie audiences from the out-of-date trivia, static billboards and the impatience of waiting for the summer blockbusters to begin with NewsBreaker Live, the first in-theater, audience participatory video game. Modeled after classic video games, NewsBreaker Live combines live msnbc.com RSS newsfeeds, the movement of the audience as a human joystick, and the big screen as a game board to bust audiences out of their pre-movie doldrums with an interactive game that delivers real-time news headlines to kick start the moviegoing experience.
NewsBreaker Live will have moviegoers of all ages swaying, swinging and rocking in their seats by utilizing groundbreaking motion-sensor technology dubbed "CrowdGaming," which tracks the entire audience's collective movement to control the game. Working together as a human joystick, the audience will move in sync to smash up msnbc.com's colorful brick spectrum of news with a bouncing ball and paddle. As each brick breaks, real-time headlines from msnbc.com fall. The audience then accumulates points and knowledge by using the paddle to capture the headlines before they drop off the screen while simultaneously maneuvering the paddle to keep the bouncing ball moving to break new bricks.
"This summer, instead of waiting impatiently for movies to start, msnbc.com's NewsBreaker Live lets moviegoers in on the action," said Catherine Captain, vice president of marketing, msnbc.com. "We developed the game for the msnbc.com consumer who we know enjoys the experience of finding news. It's designed to bring to life the msnbc.com experience they value, the compelling, original and quirky stories told in a colorful and entertaining manner, as well as give them the opportunity to discover and engage with the brand beyond the computer screen."
Original post: http://blog.brandexperiencelab.org/experience_manifesto/2007/05/msnbccoms_newsb.html
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