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Seriosity - Changing The Game For Enterprise Software
The emergence of serious games inspired the formation of Seriosity, which sells email software. A Stanford communications professor, Byron Reeves, was a co-founder of the company in 2004, and, two years later, received $6 million from Alloy Ventures. Mr. Reeves and an Alloy partner, J. Leighton Read, met poolside, and while their daughters practiced their swimming, they discussed whether work would not be better if it were more like a video game.
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