Business Week writes about how "predictive analytics allow publishers to analyze and build a profile for each player—allowing for highly targeted marketing."
"By using the combination of statistics and data mining, predictive analytics provides an automated way to process and make predictions from the mounds of data collected, which typically can include hundreds to thousands of attributes per gamer: session activity, purchases, downloads, titles played, number of friends, genre preferences, and the list of data points goes on."
Wonder what kind of conclusions you can draw from someone's in-game behavior: playing style, chat utterings, cooperation with other players, cheating.
Original post: http://adverlab.blogspot.com/2007/04/mining-gamers-behavior.html
Leave a comment