"If we think of brands as markers for complex social behavior, we can also imagine recombining brands’ encapsulated social values in new contexts: the Yugo stagecoach; the Preparation H-needing blood elf. These are perhaps silly examples—and some developers might fear that they represent in-game advertising’s worst threat: advertising’s colonization of even the most incompatible games. But like the creators of Monopoly Here & Now, game designers should recognize that there might be times when advertising could actually enhance a design, not just take away from it.
You can use advertising to exploit cultural preconceptions about known items that then serve as a kind of shorthand for aspects of your game world. And that sort of attitude turns the tables on in-game advertisers, making advertising a tool in the hands of the designer, rather than one in the hands of the brand, agency, or network."
Earlier:
Monopoly Switches to Plastic
New Monopoly Edition Comes with Branded Tokens
Visa in "The Game of Life"
Original post: http://adverlab.blogspot.com/2007/04/ian-bogost-on-value-of-in-game-ads.html
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