eMarketer.com reports:
"In-game advertising will evolve in scope and sophistication, offering new platforms for marketers, new business opportunities for technology providers and vital revenue for game developers, who have struggled with the escalating production costs of increasingly complex games," says eMarketer Senior Analyst Paul Verna, the author of the new Video Game Advertising: Getting to the Next Level report. "eMarketer estimates that over the next five years video game advertising will grow at a compound annual growth rate of nearly 23%, reaching nearly $2 billion by 2011."
Also included is list of factors behind the growth of video games advertising. Full article here. 
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