US Patent Application 20070072676: "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person."
-- via WebProNews
Original post: http://adverlab.blogspot.com/2007/03/google-files-patent-for-targeting-in.html
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