|
FUTURELAB |
Home - Services - About us - Team - Marketing Innovation Blog - Publications |
To find out more about Futurelab: Click here
A nice use of machinima and a pop-culture jab in this new KitKat commercial from the Netherlands, via Adverblog.
Earlier:
Get a First Life
Machinima Commercials
Original post: http://adverlab.blogspot.com/2007/03/get-third-life.html
US Patent Application 20070072676: "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person."
-- via WebProNews
Original post: http://adverlab.blogspot.com/2007/03/google-files-patent-for-targeting-in.html
USA Today: "This summer, "plastic" will replace cash in the new edition of the nation's second-most-popular board game. Last year, in Europe, Visa replaced money in a Monopoly game." It's the upcoming "The Game of Life: Twists and Turns" by Hasbro's Milton Bradley.
Earlier:
New Monopoly Edition Comes with Branded Tokens
Monopoly Switches to Plastic
Concept: Advertising with RFIDed Toys
Original post: http://adverlab.blogspot.com/2007/03/visa-in-game-of-life.html
Continue reading " Study: Second Lifers Unhappy with Brands" »
A new social 3D space Kaneva is launching soon, but apparently they just opened their doors for a public beta and guess who has sneaked (snuk?) in. In a nutshell, it's a rather good-looking MySpace-like social networking site in 3D that lets its users to customize rooms with stuff (photos, video and music). With its limited functionality, it's no Second Life killer, and it also suffers from some, in my opinion, unfortunate interface decisions, although the MySpace crowd probably won't care.
Several initiatives to do some real world good by using the virtual world of gaming struck my eye today.
One Big Game is a non-profit that wants to raise funds for children's charities by involving the gaming industry. Their slogan is 'Play, so others can'. Although early stage, they show an impressive advisory board, and I'm optimistic this initiative will succeed.
Continue reading "Machinima as a non-profit marketing tool" »
SAN FRANCISCO – March 13, 2007 – Exit Games, the leading global provider of connected mobile entertainment software and related services for game developers and publishers, today announced a partnership with Amobee Media Systems to help operators and game publishers realize additional revenue streams from in-game advertising. As part of the agreement, the two companies will collaborate to serve contextual and targeted opt-in advertising impressions for mobile phone games running on Java and BREW handsets.
We all know World of Warcraft, right? It's all over the internet so chances are, even if you never played a MMO in your life, you still heard about it. It's that game that gets people hooked faster than you can blink. Of course, as with any big thing, it has its detractors, still, the game has alot to offer to alot of different categories. Yes, the quests are dull and repetitive, yes, roleplaying (in the purist meaning of the word) is all but rubbish for the most part, yet somehow, the game's mix has the certain je ne sais quoi that fascinates. Mind you, I only say 'je ne sais quoi' as a figure of speech, the game has been debated and analyzed in more articles than you'd ever want to read. Eitherway, Warcraft's not the only thing I want to talk about, but I'll just use it at a start point for a few musings on MMOs and such. And if that doesn't appeal to you, there's screenshots!
Me, as seen on www.uglybatriders.com
Continue reading "Sony’s “Home”. Sony’s Imagination. (*Update*}" »
Continue reading "When Player Data Mining Becomes a Social Sinkhole" »
