Business & Games: The Blog

Quotes:

•   Raj Menon, COO, Contests2win coins the arrival of advergaming as the evolution of gaming in India. According to him, it is one of the keys that will open the gates of revenues for gaming portals. Menon claims that Contest2win was the first gaming portal to explore this avenue. He reveals what makes advergames click: “On an average, consumers spend anything between 3-5 minutes on the game in which he is immersed in the brand. By the time he's through with the game, he would have understood what the brand wanted to communicate.”
• Already, ICICI Prudential Life insurance has an advergame that tries to drive home the point that procrastination is expensive. The walk thru is centred on the company's mascot Chintamani, who in different avatars (such as a doctor, gym instructor and dietician) asks for consumer details like his medical, financial history and suggests a plan that best suits his needs.
• Both the game developers and companies have nothing to lose in this game. An advergame can cost anything up to 5 lakh, which is a peanut when compared to traditional forms of advertising. And lot of brands are using the mix to gain the maximum advantage. With real life games like Second Life, globally the business of advergaming is also seeing an exponential growth. Well, the click of a mouse can make one earn millions. Also, it can make some spend a few more.
• According to ‘NASSCOM Study on Animation and Gaming Industry in India’, the Indian gaming industry is expected to reach $300mn by 2009.