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Marketplace for In-Game Ads

"V-Lodge is aiming to create the marketplace of choice for in-game advertising. The market is still undeveloped, but a novel aspect of the V-Lodge model calls for creating relationships between game developers with companies seeking product placement in video games." (press release)
-- thanks, John
Original post: http://adverlab.blogspot.com/2007/01/marketplace-for-in-game-ads.html

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