Wall Street Journal, November 30
Quotes:
Quotes:
- Jeff Brown, an EA spokesman, said the Redwood City, Calif., company, the world's largest games publisher by sales, estimates it will bring in between $4 million and $5 million in advertising revenue during the holiday quarter from Need for Speed: Carbon, a version of the game that EA began selling earlier this month.
- Just under half of Need for Speed: Carbon's advertising revenue will come from "dynamic" advertisements, which are regularly transmitted over the Internet and inserted into the action of the game, a source of revenue that hasn't existed in previous EA games.
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