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November 29, 2006

NBC-2.com On In-Game Ads
        In a material titled "Video Game Ads Target Your Kids?", Paul LaGrone outlines an obstacle for advertisers plunging into this quickly-growing virtual market.
   Parents are not upset about video game violence. Instead, many are upset with the ‘real time advertising’ for video games their kids are seeing.

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November 28, 2006

Acclaim launches new ad-supported MMOAG
Last week, Acclaim Games announced the official release of BOTS, a MMOAG fully supported by ads and item purchasing.

The press release

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Mark Wallace: NBC to Light Virtual Christmas Tree in SL
While I never figured why the Christmas Rush must always start in November, I can see how a virtual holiday would also need a virtual tree. I wonder if Greatfather Winter will also be there..

http://www.3pointd.com/20061128/nbc-to-light-virtual-christmas-tree-in-sl/

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November 27, 2006

In The News: Measuring in-game ads efficiency
One of the articles that made headlines last week all over the profile websites was  In game ad testing, by Alison Walton. Walton is a consultant over at Bunnyfoot.

The premise: Bunnyfoot, an UK-based consultancy developed a hot measuring model for in-game advertising impact. Furthermore, this emotive engagement model, as they call  it, can also "quantify and predict consumer response to advertising in games".

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Second Life business interviews
3pointd announces that Reuters' Second Life correspondent will conduct in-world interviews with Nintendo and Warner executives this week.
The article

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Gamasutra on Pepsi getting into Guild Wars
In the latest installment of Gamasutra's The China Angle column, author Shang Koo discusses soft drink companies partnering with asian online game operator The9.

The article

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DoubleFusion's CEO on Behavioral Targetting
Behavioral Insider does an interview with Jon Epstein on behavioral targetting in the context of gaming environments. Epstein is the CEO over at DoubleFusion, an "independent provider of in-game advertising and marketing solutions", in their own words.

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November 26, 2006

SL: Socially Responsible Camping


I was preparing slides for the marketing 3 conference and hunting around Second Life's malls for a good illustration and by chance teleported to Caliente City Mall. Not only is it one of the more best retail environments in SL, its creators are also employing a new (to me anyway) -- and much cooler -- form of camping. Instead of sitting in front of the slots, people are actually sweeping floors, cleaning windows or playing guitars. The place looks alive, the traffic grows, and the realism is striking. Genious.

Speaking of the conference -- I'm traveling most of the week so not too many updates. I'll make up for it, though.

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November 24, 2006

Can your Orc Hunter afford Pennsylvania Railroad?

Terra Nova makes a playful attempt at converting MMO currencies into Monopoly cash. Here’s how it’s done:

“[…]here is how I worked out the worth of Monopoly money. It’s very simple and yes it ignores the fact that since 1935 about 200 million sets have been sold, so there’s certainly a money supply out there. I simply went to the Hasbro web site and found that each set contains bills with a face value totalling $15,140, and that replacement money (which I take to be a full set) is $3.50. The rest of the figures I got from around the web.”

Certainly not the most scientific approach but the article is quite interesting, albeit short, and the notion of using a board game’s currency as a measure unit for virtual currencies has an air of beautiful irony about it.

The full article

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November 23, 2006

Copybot angers shopkeepers, Linden Lab provides solution.

Wired’s Jennifer Granick details the Second Life shopkeepers-Copybot issue and analyzes Linden Lab’s response and possible solutions. Will SL create a viable virtual copyright model?

http://www.wired.com/news/columns/0,72143-0.html

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