Universal McCann has released that part of its Media in Mind study that deals with gamers (all reports here, a direct link to the 2-page pdf here). A few interesting tidbits. “Video gamers are above average media consumers, partuclarly for the internet and DVD’s.” Video game players top overall adult media consumption by some 20 minutes a week. The study also found that gaming is a more social activity than previously thought.
On this blog we bring together the latest insights in the cross-over of business and gaming - from gamevertising to businessgames.
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- Avant Game
- Serious Games Source
- Game Research
- Advertising Lab
- Raph’s Website
- Henry Jenkins
- the-inbetween.com
- Joystick101
- GameSetWatch
- Kotaku
- Marketing & Strategy Innovation Blog
- Business Communicators of Second Life
- Destructoid
- Adverblog
- We the Sheeple
- The Daedalus Project
- GamePolitics.com
- Future-Making Serious Games
- Serious Games Portal
- Darren Herman
- Water Cooler Games
- Clickable Culture
- reBang
- Terra Nova
- SLOG
- 3pointD
- ARGNet
- iViNNie
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Data: Gamers Are Heavy Media Consumers
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