Starwood Hotels and Resorts — the company that operates Sheraton, Westin, Four Points and other brands — is building a new-brand (and brand-new) hotel in Second Life while blogging about the progress. The first real-world Aloft (they spell it aloft) is planned to open its North American doors in 2008, so the Second Life builders are working off a single exterior rendering.
– via Three Minds @ Organic
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