“WPP has bought a 3.4% stake in Wild Tangent for an undisclosed sum. WildTangent sells in-game ads for its in-house developed games as well as for third-party games developers. Mark Read, WPP strategy director, said the move would allow the group’s clients to tap into WildTangent’s in-game advertising network.”
– Brand Republic
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News: WPP Acquires Stake in Wild Tangent
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