FUTURELAB

Home   -   Services   -   About us   -   Team   -   Marketing Innovation Blog   -   Publications

« Rapid Prototyping of 3D Game Objects | Main | Data: Activision CEO on In-Game Advertising »

GTA-themed Commercial for Coke

The born-again GTA(-like) protagonist does good deeds and drinks Coke in this brilliant commercial for Coke. Using game characters as product endorsers is an old idea (Pac-Man starred in a 7-Up spot in the 1980s) that is being rediscovered.
YouTube

Earlier:
Case: Fictional and Proxy Brands: Sprunk

TrackBack

TrackBack URL for this entry:
http://www.futurelab.net/mt/mt-tb.cgi/1312

Leave a comment