Nich Maragos, “Study Shows In-Game Advertising Long-Term Bet“, Gamasutra.com, Feb. 27, 2006
“[MarketingSherpa’s] January survey of marketers showed that only 10% of respondents planned to spend on product placements within video games during the next twelve months, the lowest response compared to other new forms of advertising such as ads on RSS feeds (40%), blog networks (30%), and sponsoring podcasts (14%).
However, when asked which advertising schemes the marketers planned on investing in more than a year out, in-game advertising gained the biggest response, with 36% of respondents saying they intend to do placement within the games.”
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